America Online and Time Warner essays

America Online and Time Warner essays * This case study was prepared based on the material contained in AOL Time Warner by Arthur A. Thompson and John E. Gamble, which was published in Strategic Management:Concepts and Cases/ Arthur A. Thompson, Jr., A.J. Strickland, III. 12th ed. America Online is the worlds most popular online service. Why do more than 12 million people subscribe to AOL? The many reasons include availability, simplicity, and content. It provides subscribers a variety of interactive features electronic mail, Internet access, entertainment, news, sports, weather, financial information, electronic shopping, and more. It greatly increased competition for market share, because almost everything AOL has to offer can be found in some form on the Internet. The increased demand yields opportunities for dramatic growth, but it also causes many difficult, technical, financial, and managerial challenges. The pace of change in fiscal year 1997 had AOL scrambling. AOLs primary market is the home computer user, and that market is still growing. Their new fundamental purpose and passion has been to create a new medium that is easy to use and as accessible as the telephone and television and just as central to the lives of millions of people around the globe. They strive to remain the leader in that medium, improving customers lives by offering value, ease-of-use. With this will cause the merger with Time Warner. What the new decade is looking for. Everyday millions of people go online. Merge: With this will entitle new-economy. Additional new software to keep ahead of the competition. Focus toward the new generation of children. High-speed growth with TV and telephones. Forming new partnerships with electronics. Since the use of the Internet and online services is growing at dramatic rates a...